SKILLS OVERVIEW
- Public relations and B2B marketing
- Copy writing – press releases, byline articles, case studies, blogs
- Editing and creative QA
- Adobe Creative Suite
- Project management
- JIRA
- Social media strategy
- WordPress
- Basic HTML
- MindQuilt
- Familiarity with SEO best practices
- Cision
- TrendKite
- Microsoft Word, Excel, PowerPoint
- Slack
- Canva
Work Experience
Senior Account Executive at Ketner Group Communications – March 2018 to Present
- Assisting Account Managers with staying on task for key accounts
- Executing media relations activities
- Writing content for clients – bylines, press releases, blogs, case studies, etc.
- Monthly reporting
Content Specialist at Kasasa — July 2016 to December 2017
- Served as Project Manager for the B2B creative team (two copywriters, two designers); ensured that deadlines were met and that the team worked efficiently through rounds of revisions to produce high-quality work
- Assisted Creative Director with reviewing and editing copy for grammar and brand voice; provided copywriters with feedback to ensure the deliverable met the creative brief’s requirements
- Maintained a spreadsheet of client references and statistics used in product messaging to substantiate their use in marketing copy
- Managed day-to-day relationship with corporate PR firm; vetted requests, facilitated press release review and publication, coordinated award submittals
- Continued to manage B2B blog via WordPress, collaborating with Kasasa’s social media team on the development of content
Communications Coordinator at Kasasa — March 2015 to July 2016
- Managed relationship with external content vendor, quadrupling their productivity from five items monthly to 21+ items per month
- Collaborated with members of social media team to develop content ideas for both B2C and B2B blogs; updated the blogs via WordPress
- Maintained internal inventory of marketing collateral and published content
- Wrote creative briefs for original content and marketing projects
- Established and updated corporate communications calendar on Confluence
- Launched and managed a new communications project in JIRA for vetting requests
- Supported Communications Director with PR efforts
Marketing Specialist at Bury, Inc. (now Stantec) — December 2013 to March 2015
- Public relations associated with a large acquisition and market expansions to Arizona & Florida
- Reviewed and edited copy for project proposals, working with engineers to make sure that revisions did not change the highly technical nature of the content
- Continuation of marketing and PR efforts after company’s rebranding
- Led social media training sessions for Bury employees
- Managed event check-in, monitored social media during industry event
Marketing Coordinator at Bury, Inc. — July 2011 to December 2013
- Assisted in rebranding of company from Bury+Partners to Bury, Inc. (later acquired by Stantec):
– Drove the PR campaign and media rollout to announce the rebrand
– Created content for collateral that told the Bury story, reflecting the new brand voice - Designed targeted marketing material (brochures, presentations) for new business opportunities
- Prepared project proposals in response to RFQs and RFPs
Education
Baylor University, May 2011 — Bachelor of Arts, Journalism/Public Relations with a concentration in Marketing
Maastricht University (Netherlands) — 14 course hours during eight-week study abroad program
Past Internships + Volunteer Work
- Social Media Chair — Polished Austin
- Membership Chair — PRSA Austin Chapter
- Public Relations Intern — The Dwyer Group
- Photography Intern — Wacoan magazine
- Media Relations Intern — American Football Coaches Association
- Marketing Intern — Texas Monthly magazine
- Communications Specialist — Highland Baptist Church College Ministry
Connect
LINKEDIN // linkedin.com/in/reedamanda
EMAIL // amandareed@outlook.com
TWITTER + INSTAGRAM // @mrsamandareed
Kudos
Here's what people say about working with Amanda:
- "Creatives are usually great 'idea people' but lack the discipline and organization to follow through. Project managers are often rigid and formulaic, and the end results end up more vanilla due to managing process. I love working with Amanda on projects because she is strong in both worlds. She can see and contribute to the vision, but then switch gears and see all the little pieces needed to keep the project on track, all while ensuring the creative quality."
- "Amanda is the most organized person I’ve ever met, and that skill helps her keep our team on track as a project manager. She has such a positive attitude, even when we have a lot of projects in the queue with super quick deadlines."
- "Amanda has a unique ability to be the calm in the storm, to handle project changes with grace and professionalism. My team may have short deadlines and large demands, but through it all she is able to listen empathically to understand our needs while staying calm and project-focused."
- "Amanda ensures our team is efficient and working on the right projects per their respective due dates and corporate priorities. I particularly appreciate all she does to filter requests from other teams, as it allows me to focus more on the specific creative tasks I’m managing. She is a clear communicator, always ensuring the right information is communicated to the creative team and that stakeholders are informed of their project status’ so that there are no surprises."
